Adobe testing software to fight deep fakes

Abobe is testing a new method to help fight deep fakes by securely watermarking digital assets on Photoshop to ensure proper attributions are being used on digital media, according to a blog post by Adobe on Tuesday.

The new watermarking function is part of the industries efforts to improve authentication of authorship in order to combat deep fakes and generally misleading material disseminating across the internet. Adobe will be adding the feature to Photoshop as well as digital media on their Behance marketplace, allowing users to apply authorship data, using a palette of meta-data which can be activated and deactivated, according to Will Allen, Adobe’s executive heading up the software.

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