One more event, one more thing: Apple will hold another event on November 10

The splash image for Apple's November 10, 2020 "One More Thing" event.

Enlarge / The splash image for Apple’s November 10, 2020 “One More Thing” event.

Apple sent out notice today to members of the press that it will hold yet another livestreamed product unveiling event this year—this time on November 10 at 1pm Eastern time. This will be the company’s third such event since September.

As always, Apple attached a tagline to the event: “one more thing.” That’s a callback to former CEO Steve Jobs’ technique of saving a bombshell announcement for the end of the event and preceding it with a slide (or simply a statement) declaring “one more thing.”

That “one more thing” is almost certain to be the first of a wave of Apple Silicon-based Macs. The company announced at its developer conference back in June that it would reveal the first such product by the end of the year, after detailing its plans to gradually move Macs from Intel CPUs to its own custom-designed, ARM-based ones over the course of several years.

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