Bill Rice is the CEO of Kaleidico, a digital agency in Michigan. We chatted at WordCamp Minneapolis about WordPress and the community, and his work creating websites that convert. Bill spoke at WordCamp Minneapolis about trends in WordPress website design that allow businesses to deeply engage with site visitors. Mobile browsing has changed the way users interact with the web on all devices, including desktop. In this episode, Bill tells us how this shift creates new opportunities to design compelling digital experiences.